SEM Strategy and Consultation
A successful SEM campaign begins with a well-defined strategy. Digital Snehal starts with an in-depth consultation to understand business goals, target audience, competition, and budget. Based on these insights, a customized SEM roadmap is created to drive traffic, generate leads, boost sales, or increase brand awareness. Strategic planning includes audience targeting, budget allocation, competitor analysis, campaign structure, and KPI identification.
Keyword Research and Planning
Keywords form the foundation of SEM success. Digital Snehal uses tools such as Google Keyword Planner, SEMrush, Ahrefs, and Google Trends to identify high-performing keywords based on search volume, intent, competition, and CPC. Strategies include transactional, branded, non-branded, long-tail, and negative keywords to ensure precise targeting, higher Quality Scores, and improved ROI.
Google Ads Campaign Setup
High-converting Google Ads campaigns are created based on client objectives. Campaign types include Search, Display, Shopping, Video (YouTube), and Performance Max. Each campaign is structured with themed ad groups, targeted demographics, compelling ad copy, strong CTAs, and relevant ad extensions.
Ad Copywriting and Creative Optimization
Compelling ad copy is crafted to match user intent, highlight USPs, promote offers, and drive urgency while complying with Google Ads policies. Display and video creatives are optimized for all devices to maximize engagement and conversions.
Bidding, Optimization, and Analytics
Digital Snehal applies manual and automated bidding strategies such as Maximize Conversions, Target CPA, and Target ROAS. Conversion tracking is set up using GA4, Google Ads, Tag Manager, and UTM parameters. Continuous A/B testing, remarketing, audience targeting, and performance monitoring ensure ongoing optimization and maximum ROI.
Reporting and Growth Focus
Transparent reporting includes CTR, CPC, CPA, ROAS, and conversions through detailed dashboards and insights. Digital Snehal delivers full-spectrum SEM Services in India, helping businesses achieve consistent growth, visibility, and measurable results